Brand Communication
The brand identity of Doosan Infracore is established on our most competitive strength of ‘man’. Doosan Infracore promises ‘reliable solutions’ for its partners by establishing ‘value-adding partnership’ with the competitiveness of ‘man’. The ‘reliable solutions’ provided by us mean flexible provision of all the things necessary for successful business rather than simple delivery of sturdy products.
“Reliable Solutions”
Doosan Infracore provides more than just machines. Doosan Infracore commits itself to the provision of solutions which add real values to the business with its partners. We create better values by listening to the opinions of our partners, promoting real understanding through trustworthy relationships and meeting our partners’ needs. We make our partners trust Doosan Infracore in all the aspects of products, services and man.
Brand Attributes
Brand attributes are the image and principles of action that our brand should have for provision of reliable solutions.
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“ Reliable ”
Accumulating trust by solving
problems through flexible and
quick response to partners’
needs. -
“ Innovative ”
Making improvements
for achievement of
goals by making
ceaseless attempts for
innovation. -
“ Sustainable ”
Gaining recognition by
making a long-term and
future-oriented
relationships. -
“ Collaborative ”
Supporting partners
devotedly and making
efforts for common success. -
“ Engaging ”
Listening to and
respecting the other
party’s opinion based
on rational ground. -
“ Caring ”
Fostering men with a
real interest in them and
contributing to the local
community.
Value Proposition for each business group
Construction Equipment : “Reliable Solutions from Our Machines and Our People”
Doosan Infracore promises more than just construction equipment. We actively contribute to success by providing the solutions desired by our partners with various kinds of attachments and superior lineup of high-quality equipment. In addition, we support long-term success through customized education and consulting, prompt and sure after-sale support. Doosan Infracore always thinks people first. In doing so, we make our partners truly trust Doosan Infracore and at the same time we are differentiated from our competitors.
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In China, it is essential to support dealers by systematic and high-level education as many dealers are new in this market and have little experience.
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We are cooperating very closely with many stakeholders in order to provide our customers with the best solution.
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I received various benefits when I bought a machine for the first time from Doosan Infracore. I was able to expand my business by purchasing the second machine. This is why I insist on buying the equipment of Doosan Infracore.
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We are not pursuing profits just in the short term but we intend to form a long-term partnership.
Logo
The logo represents the image of a good company that Doosan seeks to project – a warm, confident, powerful and sustainable enterprise.
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Three BlocksThe three blocks represent the “people” to which Doosan devotes itself, namely employees, customers, and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit. -
Three ColorsBlue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people, and the gradation from blue to green symbolizes Doosan’s vast potential for growth. -
Clear SpaceThe logo should be surrounded by a clear space. A minimum distance equal to the height of the “D” must be allowed above, below, and to the sides of the logo. Maintaining this minimum clear space will ensure that the logo never looks too crowded or placed too close to other graphic elements.
Logotype
Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype. However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.
Slogan
“Powered by Innovation” is the brand slogan of Doosan Infracore.
The slogan represents Doosan Infracore's aim of creating new business values through convergence and fusion with the IT industry using smart technology, and of leading the global market in the era of the Fourth Industrial Revolution. It also signifies Doosan Infracore's belief that constant innovation is our driving force, and that the company will realize infinite business possibilities based on constant innovation.
Doosan Infracore is making sustained efforts to achieve our vision of becoming a ‘Global Leader in Infrastructure Solutions’ by constantly improving our products and technologies and the way of doing business, in order to provide optimal solutions to our customers.
The source of the potential energy of Doosan Infracore is innovation.
Doosan Infracore is making sustained efforts to achieve our vision of becoming a ‘Global Leader in Infrastructure Solutions’ by constantly improving our products and technologies and the way of doing business, in order to provide optimal solutions to our customers.
The source of the potential energy of Doosan Infracore is innovation.
2019 Dealer conference (1)
2019 Dealer conference (2)
2018 Integrated report
2020 CONEXPO Exhibition (1)
2020 CONEXPO Exhibition (2)
2020 MEE Exhibition
Brand Collaboration with IAB Studio (1)
Brand Collaboration with IAB Studio (2)
